Ben Morris
Kristal Morris
Ben Morris
In 1982, before the internet, Ben founded MQ&C as a traditional advertising firm. When digital arrived on the scene, MQ&C brought “big data” files in house and started applying big data analytics to the millions of impressions even a modest digital campaign can deliver. The result was a proprietary bid strategy platform for campaigns by key word, geography, and bid price.
Today, Ben focuses on better understanding and integrating all sources of traffic–offline and online–into a customer value feedback loop. This means understanding how customers rely on radio, TV, print, direct mail, outdoor, sports, and digital ads as they make their buying decisions.
Ben uses his Film Theory and Criticism degree from the University of Texas at Austin to develop stories that resonate with target customers.
Kristal Morris
After spending a few years as a make-up artist at Saks, outside sales at Xerox, and a stint in the marketing department of the San Antonio Spurs, Kristal Morris started her own company, Kristalytics, to provide data analytics and digital marketing services. The rapid growth and success of Kristalytics in the next decade allowed Kristal the opportunity to purchase a majority stake in MQ&C Advertising in 2015.
Today, as one of the two owners of MQ&C, Kristal serves as President. Her current areas of interest within MQ&C are daily operations, corporate culture, agency marketing, graphic design, and data analytics.
Over the last four years, Kristal has driven the initiative of establishing MQ&C as a completely virtual company able to function at the highest level without regard to geography. Her goal is to attract the very best talent and subject-matter-experts without requiring anyone to move or live somewhere because of their job. The result is a talented team that would never have come together with a “be-in-office-five-days-a week” mindset.
Taking over as President of a company that had existed since 1982 also gave Kristal a chance to change a very traditional corporate culture to a modern, positive, collaborative environment. This environment with a flat reporting chart encourages strong interaction, learning, and genuine friendships between all team members, regardless of tenure or title.
Kristal is married to agency co-founder, Ben Morris. They and their 5 year old son, Marsden, divide their time between Austin, Texas and Aspen, Colorado.
Outside of MQ&C, Kristal is the family’s lead on real estate investments and has a strong interest in interior design, hiking, biking, and spending time with her family.
Kristal Morris graduated from the University of Texas at San Antonio in 2001 with Bachelor of Business Administration in Marketing.
Simon Orth
Stacy Wu
Simon Orth
Simon specializes in Google Analytics and process automation. He started and registered his first business with the State of New York at the age of 15. In 1997 he fell in love with the internet as a business opportunity and immersed himself in ecommerce. In 1998 he moved to Texas, selling used merchandise on eBay, Amazon and various other channels (remember GeoCities?). In 2000 he built his e-commerce business in the highly competitive band merchandise niche before selling it in 2013.
Discovering that the talents he acquired along the way were rather uncommon, he has gone on to work on both ads and content for Perry Marshall & Associates as well as creating relationships with a number of other larger players in the digital marketing world to help them better understand and implement attribution solutions that help to efficiently scale the businesses we work with. Constantly learning new tricks to stay on top of his game (and because it’s fun and super cool) Simon looks for ways to make what he does even better. He prefers to stay out of the limelight and to create big results!
Stacy Wu
As a Data Artisan at MQ&C, Stacy Wu is responsible for processing, analyzing, and visualizing the results from big data that lead to the insights that drive our marketing strategies. Prior to MQ&C, Stacy worked for Mattel and Bacardi Limited and performed data analysis for the Fisher Price, Barbie, Hot Wheels product, Dewar’s Whiskey and Grey Goose Vodka brands. Stacy holds an M.B.A. from Virginia Tech, and a B.S. in International Business from National Chengchi University in Taipei, Taiwan.
Stacy has extensive experience in compiling data from a variety of sources such as Google AdWords, Bing Ads, Google Analytics, Facebook, Yahoo Gemini and Google BigQuery. She applies her skill to cleaning and normalizing the data, and then analyzing it to develop effective solutions to improve marketing campaigns’ performance. Stacy’s range of analytical methods include qualitative, quantitative, time-studies, productivity, and geographic analysis – using tools like Alteryx, Tableau, and Microsoft Office.