According to Microsoft, 97% of all email traffic is spam. And that number is growing. Many marketers make the mistake of thinking email is free, so it doesn't matter what you send out to people. But list fatigue, fake email addresses and the good 'ol delete button are pitted against you in the fight for your customer's attention.
The more you know about individuals on your email list, the better you can communicate with them, and the more likely they'll open and read your message. Until now, an email address was a generic, faceless piece of data. We turn that data into a real person you can talk to.
We have the resources to match an email address to a physical street address up to 50% of the time. And the longer someone has been on your list, the better that percentage gets. Why is this important? When you convert an email to a physical street address, there is an enormous amount of targeted information we can learn even if you never intend to use postal mail.