Radio is one of those “un-sexy” channels that offers great opportunity for those who know how to create the right messaging for the right target markets. These are all cases in which radio was profitably scaled from scratch.
- Regional Teaching Hospital & Medical School (Diabetes Recruitment):
$600k+ campaign spend over about a year.
- National Debt Relief Program:
$1 million+ campaign spend over a year, about the time of the 2008 financial crisis
- National Health Screening (stroke and heart attack):
$4 million+ plus overall campaign spend for multiple locations in the southeast and southwest, before company was acquired by Lifeline.
- National Asbestos-Mesothelioma Campaign:
$7 million+ campaign spend over multiple years. Our ad beat every other creative we ran, even though it did not mention the lawyer’s name until the disclaimer. Everyone thought we were crazy.