Case Study:
Health Supplement Retailer Grows Revenue From $150k Per Month To $1 Million+ Per Month In Six Months

Background

A retailer of health supplements had been averaging about $150k/month in sales for its first 2 ½ years, with the help of several big-name ad agencies.  We were hired to expand sales beyond Google AdWords.

Action

We split-tested separate landing pages for Display campaigns until we had reached a level of solid profitability with Display traffic.  We then scaled up the campaigns and saw a 3X increase in gross revenue beyond what could be measured with conversion tracking alone.  Having proven ourselves with Display, we took over the AdWords campaigns and reached 100% impression share across all the keywords that were driving or assisting sales.

Outcome

Sales spiked to $600k+ in the first month and to $1 million+ within six months. Due to tremendous growth, the marketing budget was scaled back while the client purchased a new warehouse.

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